About Us

About our company

Roche Oil, Inc., located in Tulare,California, is a Family Owned Since 1963. Courtney Roche, Sr., and his wife Hazel, opened their business as a Sunland Commissioned Agent, with two trucks, office equipment and a growing family. With his primary customer being farmers, Courtney Sr. utilized his knowledge of agriculture to understand and help meet his customers' needs. In 1974, they expanded their business to a 12-acre lot off Paige Avenue and Freeway 99 in an effort to provide more products, better service and a convenient location for customers.


Today, Roche Oil, Inc., is in the same location and continues to strive to provide the best products and service available. We distribute wholesale fuel to farm, commercial and industrial accounts throughout the Central Valley. Customers also have access to fuel through the Pacific Pride pumps at our location. No attendant is necessary to use the pumps. Instead, customers use a card to access the fuel 24 hours a day. They may also visit the Mobil Mart convenience store and deli during store hours.


"Good service is very important, and you've got to work hard"